Blogs
Notes on product marketing, growth, SaaS, and the messy middle of building a life on your own terms.
Two Trips. One Wake-Up Call. Zero More Excuse.
I kayaked in Goa terrified, breathless, and slower than I wanted to be. That was the moment I stopped negotiating with myself. The real story started months earlier in Vietnam - the messy middle, where you show up before the results arrive.
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Lifestyle Design: The Most Underrated Skill Nobody Talks About
What if your commute, your projects, and your evenings were all a choice? For a long time, mine weren't. Here's how I started designing my life instead of just living by default.
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Men will be Men.
A man lost his job. For 25 days, the coconut water seller fed him for free and gave him something harder to find: hope. Yesterday he got a job offer. This morning he came back with a canopy and a smile.
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Build the Personal Brand Before You Need It
You spent 20 years showing up, delivering, and being great at your job. Then one morning, it was gone. You opened LinkedIn and realized nobody outside your company knew you existed. This is how you start fixing it.
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The Difference Between Cynicism and Critical Thinking Is Not Intelligence. It Is Intention.
Cynicism wears the costume of critical thinking. Both push back. Both question. But one is protecting itself, and the other is chasing a better outcome.
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Your network is your net worth. Sure. But nobody told you how to actually build one.
Real networking isn't cold referral requests - it's showing up before you need anything. Commenting, sharing, introducing, remembering birthdays. Giving first, consistently, with no agenda.
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How Product Marketing Drives Revenue (With Metrics to Prove It)
PMMs don't lack impact - they lack measurement. How to tie product marketing efforts to real business outcomes like win rates, deal velocity, and feature adoption.
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Why Product Marketing Is the Most Misunderstood Role in SaaS
Product Marketing is one of the most misunderstood roles in SaaS - and that confusion comes at a real cost. Unpacking common misconceptions, why they hurt revenue, and how misaligned PMM functions lead to lower win rates.
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The T-Shaped Product Marketer: Skills You Need to Thrive in SaaS
Being a "do-it-all" PMM isn't a strength - it's a limitation. T-shaped product marketers, with both breadth and deep expertise, consistently outperform generalists.
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How to Build a Product Marketing Function from Scratch at a SaaS Startup
Your first PMM role isn't chaos - it's leverage. A clear 30/60/90-day plan to build product marketing from scratch, from customer insights to positioning, battle cards, and GTM systems.
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Core Deliverables Every Product Marketer Should Own
Great SaaS products don't win on features alone - they win on the assets behind them. Core PMM deliverables from positioning docs to battlecards and launch plans.
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Beyond the Launch: How Product Marketers Own the Entire SaaS Funnel - From Awareness to Advocacy
Product marketing doesn't stop at launch - it drives growth across the entire SaaS funnel. From shaping awareness to activation, retention, expansion, and advocacy.
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PM Builds It. PMM Positions It. But Who's Actually Driving Growth in SaaS?
In SaaS, great products don't fail - misalignment does. The critical difference between Product Management and Product Marketing, where they overlap, and why their alignment drives faster GTM.
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Your SaaS Product Is Great. So Why Isn't It Selling Itself?
Even great SaaS products fail to sell when the story around them is weak. How product marketing bridges the gap between product, sales, and customers.
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Isn't everything in life depends on your bargaining/negotiation skills
In my experience if you want to experience satisfaction or pain, sales is the best game you should play. Different types or stages of negotiation.
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If you are targeting EVERYONE, you are targeting NO ONE
The main rule of Marketing is focus on your customer, aka PAYING CUSTOMER. Marketers, please do spend the most amount of time in creating the right targeting.
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Deadlines and timelines: the ultimate spice of life.
PMs want features to be implemented in the product YESTERDAY and they run behind Tech Teams to deploy those ideas. After all, what's life without a deadline?
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A Weekend Hack That Makes My Week Easier
I'll admit it - I sometimes spend a bit of time on work during the weekend. But here's the thing: it's not about overworking or sacrificing.
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Office Parties: The Most "Fun" You'll Be Forced to Have
Ah, office parties. A quarterly ritual where we all pretend to bond while silently counting down the minutes until we can leave.
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A Spontaneous Getaway to Pondicherry
I had been itching for a getaway for what felt like forever, and the long weekend between October 11th and 13th 2024 was practically calling my name.
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Cricket World Cup 2023 Final
As life continues its relentless pace, the echoes of past sports events still resonate in my mind. Just a day ago, the IPL 2024 auctions wrapped up.
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Marketing: 5 Different Types of Marketing Every Business Must Know
What is the first thing that comes to your mind when you hear the word marketing? It could be commercialisation, exchange of goods and more.
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What is Product Led Growth? How does PLG CRM work?
A business model known as a "product-led growth strategy" uses the product as the primary engine of client acquisition, conversion and expansion.
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5 Ways How CRM helps SaaS Businesses with Growth. A SMART Approach
The software industry and the methods used to promote it have changed over time. The current sales procedure is difficult - here's a SMART approach.
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Growth Hack: How to enable faster loading of your webpage/landing page on a mobile device?
Accelerated Mobile Pages (AMP) is an open-source standard that allows you to create web pages that load quickly on mobile browsers.
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How Cognitive Bias affects User Behavior?
Have you ever installed an APP and uninstalled it just because it had a long process of onboarding? Or too much information was asked upfront?
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Have you ever tested any idea or Hypothesis?
In a highly dynamic and fast-paced startup ecosystem, it is very important to try and test the growth hacks/ideas - and that too at a high pace.
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How do you end up SPENDING More?
What makes you spend more on any product/service? In the current world, Selling Price ≠ Cost Price + Profit. Read this post to understand why.
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Which is a better business magazine? Forbes or Fortune?
Which magazine is better - Forbes or Fortune? Why read both of them? Here's my observation and answer.
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Don't think about Material things
I got a notification from Google Photos about my picture being taken 8 years ago, dating back to 22nd March 2014. I was a novice with so much to learn.
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