Blogs
Notes on product marketing, growth, SaaS, and the messy middle of building a life on your own terms.
The Next Era Is Not AI Assisted, It Is AI Done
From drafts to finished outcomes: how AI agents change six careers, a worked cost example, a safe delegation ladder and a one-page brief to use today.
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Your First 90 Days When AI Is on the Team
A practical 90-day plan to map what agents, people and nobody own, automate one task, measure the time saved and make your revenue impact visible.
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Marketing Jobs Aren’t Being Cut. They’re Quietly Disappearing.
No layoff email, no town hall, no press release. Just a role that never comes back. A practical exposure audit and 30-day plan to make your marketing impact visible.
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ChatGPT Ads Are Live in Europe. Here's a Capped 30-Day Test Plan for B2B Teams
A capped 30-day ChatGPT Ads test for B2B teams in Europe, with a go/no-go check, copy-ready ad templates, stop rules and an interactive break-even calculator.
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.si: The Two-Letter Domain That Went From Nobody to Everybody in 10 Days
How a presidential speech and an executive order turned Slovenia's overlooked .si domain into the fastest-growing extension in the world, and what AI and SaaS brands should do about it.
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AI for Product Positioning and Messaging: A PMM's 6-Step Workflow (With the Tools to Run It)
A six-step workflow for product marketers to mine customer language, map alternatives, draft positioning, test messaging, and validate it with real buyers using AI tools.
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ChatGPT Doesn't Know You Exist. Fix That.
A practical playbook to measure AI mentions, citations and recommendations, diagnose visibility gaps, and improve how ChatGPT and other answer engines represent your brand.
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AI-Native Mid-Market Demand Generation: What to Fix Before You Spend on Ads
Fix five foundations before spending on ads: ICP, messaging, landing pages, speed to lead and measurement, with practical AI workflows for mid-market B2B teams.
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Build Your First App Without Coding: 7 Steps
A 7-step, no-code process to build and launch your first app with Lovable, Supabase, Claude Code and more, including timelines, costs and mistakes to avoid.
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The AI-Native GTM Stack: Tools, Agents and the 4D Framework
A practical AI GTM guide for marketers: named tools by layer, the agents worth deploying, and the 4D framework to run go-to-market in the AI era.
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The AI Marketing Engineer: What the Role Is, What It Does, and How to Become One (2026 Guide)
What an AI marketing engineer does, how the role differs from marketing ops and GTM engineering, and a practical 90-day path to becoming one.
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Ship Your First App This Weekend: An Execution Guide for Product Marketers
Build and launch a working ROI calculator in one weekend with a validated formula, copy-ready prompts, CRM integration, testing checklists and a 90-day measurement plan.
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How Marketers Can Use AI in 2026: 25 Practical Use Cases and the Tools to Use for Each
A practical guide to 25 AI workflows across research, positioning, content, demand generation, sales enablement, analytics and marketing operations, with tools and ROI metrics for each.
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How to Measure AI Visibility: The Metrics Every Marketing Team Should Track
A practical measurement framework for AI discovery: track mentions, recommendations, share of voice, position, citations, message accuracy, prompt coverage and high-intent visibility.
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The Complete AEO Checklist for B2B SaaS
A practical checklist for making your B2B SaaS brand discoverable, understandable and citation-worthy across ChatGPT, Google AI features and other answer engines.
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How to Get Your Brand Mentioned by ChatGPT, Claude, Perplexity and Gemini
A practical B2B SaaS playbook for becoming easier to find, understand and recommend across the four major AI assistants, with platform-specific actions and a measurable prompt-tracking system.
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AEO for Product Marketers: The New Distribution Skill PMMs Need to Learn
A practical guide to making positioning, buyer questions, comparisons and customer proof easier to find and represent accurately in AI-generated answers.
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GPT-6 Astra vs Claude Fable 5.1: A Marketer’s Guide to Frontier AI Models
A practical comparison of GPT-6 Astra and Claude Fable 5.1 for research, positioning, campaign planning, content operations, analytics, browser-based execution, and marketing tool building.
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AEO & GEO in 2026: How B2B SaaS Brands Get Cited by AI Search
Search has split in two: links on one side, AI-written answers on the other. Here is what the 2026 data shows about AI citations, the four-layer AI visibility stack, and a pragmatic 30-day start for B2B SaaS teams.
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The GTM Operating System: 12 Stages of Bringing a Product to Market
Most launches fail long before launch day because bringing a product to market is treated as an event, not a system. Here are the 12 stages - validation, ICP, positioning, pricing, enablement, demand, launch and the feedback loop - and who owns each.
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How to Launch a Vibe-Coded App: A Practical GTM Guide
A no-hype guide to turning a working AI-assisted build into a trustworthy live product, positioning it around customer value, and finding the first users.
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B2B Sales Enablement Strategy: Build a System Reps Actually Use
Sales enablement is not a content library. Use the F-L-O-W framework to find deal friction, link guidance to real conversations, operationalise it in seller workflows, and measure outcomes.
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B2B SaaS Product Launch Checklist: The R-E-A-D-Y Framework
A useful launch checklist does more than collect tasks. Use the R-E-A-D-Y framework to right-size the launch, build evidence, align teams, distribute the story, and measure adoption and revenue.
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How to Rank in Google AI Overviews: A Query Fan-Out Playbook for B2B SaaS
Google can turn one buyer question into searches about fit, pricing, proof, risk and alternatives. Use the F-A-N framework to build clear, connected and evidence-rich pages that earn AI Overview citations.
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Signal-Based GTM: How B2B SaaS Teams Replace Lists With Triggers
Outbound built on a static list works a calendar, not a market. Here is how signal-based GTM works in practice: which behavioural, contextual and relationship signals actually predict revenue, the four things that must change in your operating model, and a 30-day start that needs no new software.
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From T-Shaped Marketer to T-Shaped AI Generalist
The T did not die, its horizontal bar got rebuilt. Breadth used to mean adjacent marketing skills; now it means GTM engineering, marketing ops, automation, vibe coding and MVP building, with positioning and demand still holding the depth.
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How to Build an Ideal Customer Profile (ICP) for B2B SaaS
Most ICPs cannot disqualify a single account, which is the one job they exist to do. Here is how to build one from won revenue: the four scoring layers, the anti-ICP, and how to wire it into your CRM, target lists and reporting in a quarter.
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Content & AI SEO: How to Build a Content Engine That Actually Drives Pipeline
Ranking on Google is no longer the finish line. Buyers ask AI assistants and scroll LinkedIn long before they visit your site. Content & AI SEO connects SEO, AEO and GEO with distribution and intent capture so content compounds into pipeline.
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Your CRM Isn't Broken. Your Revenue Operations Are.
Most companies don't have a CRM problem - they have a revenue operations problem living inside their CRM. Clean data, an enrichment waterfall, smarter scoring and routing turn the CRM from a filing cabinet into the operating system for revenue.
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Outbound Automation: How to Build an Outreach Engine That Doesn't Burn Out Your Team
Outbound at scale isn't a hustle problem - it's a systems problem. Outbound Automation connects signals, enrichment, personalization, and distribution into a flywheel that creates more relevant conversations and qualified pipeline with less grinding.
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GTM Engineering: How to Build a Revenue Engine That Runs Itself
Campaigns to leads is slow and reactive. GTM Engineering turns revenue signals into automated actions - identify, qualify, engage, convert - with a feedback loop that makes the engine smarter every time it creates revenue.
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Two Trips. One Wake-Up Call. Zero More Excuse.
I kayaked in Goa terrified, breathless, and slower than I wanted to be. That was the moment I stopped negotiating with myself. The real story started months earlier in Vietnam - the messy middle, where you show up before the results arrive.
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Lifestyle Design: The Most Underrated Skill Nobody Talks About
What if your commute, your projects, and your evenings were all a choice? For a long time, mine weren't. Here's how I started designing my life instead of just living by default.
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Men will be Men.
A man lost his job. For 25 days, the coconut water seller fed him for free and gave him something harder to find: hope. Yesterday he got a job offer. This morning he came back with a canopy and a smile.
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Build the Personal Brand Before You Need It
You spent 20 years showing up, delivering, and being great at your job. Then one morning, it was gone. You opened LinkedIn and realized nobody outside your company knew you existed. This is how you start fixing it.
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The Difference Between Cynicism and Critical Thinking Is Not Intelligence. It Is Intention.
Cynicism wears the costume of critical thinking. Both push back. Both question. But one is protecting itself, and the other is chasing a better outcome.
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Your network is your net worth. Sure. But nobody told you how to actually build one.
Real networking isn't cold referral requests - it's showing up before you need anything. Commenting, sharing, introducing, remembering birthdays. Giving first, consistently, with no agenda.
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How Product Marketing Drives Revenue (With Metrics to Prove It)
PMMs don't lack impact - they lack measurement. How to tie product marketing efforts to real business outcomes like win rates, deal velocity, and feature adoption.
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Why Product Marketing Is the Most Misunderstood Role in SaaS
Product Marketing is one of the most misunderstood roles in SaaS - and that confusion comes at a real cost. Unpacking common misconceptions, why they hurt revenue, and how misaligned PMM functions lead to lower win rates.
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The T-Shaped Product Marketer: Skills You Need to Thrive in SaaS
Being a "do-it-all" PMM isn't a strength - it's a limitation. T-shaped product marketers, with both breadth and deep expertise, consistently outperform generalists.
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How to Build a Product Marketing Function from Scratch at a SaaS Startup
Your first PMM role isn't chaos - it's leverage. A clear 30/60/90-day plan to build product marketing from scratch, from customer insights to positioning, battle cards, and GTM systems.
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Core Deliverables Every Product Marketer Should Own
Great SaaS products don't win on features alone - they win on the assets behind them. Core PMM deliverables from positioning docs to battlecards and launch plans.
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Beyond the Launch: How Product Marketers Own the Entire SaaS Funnel - From Awareness to Advocacy
Product marketing doesn't stop at launch - it drives growth across the entire SaaS funnel. From shaping awareness to activation, retention, expansion, and advocacy.
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PM Builds It. PMM Positions It. But Who's Actually Driving Growth in SaaS?
In SaaS, great products don't fail - misalignment does. The critical difference between Product Management and Product Marketing, where they overlap, and why their alignment drives faster GTM.
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Your SaaS Product Is Great. So Why Isn't It Selling Itself?
Even great SaaS products fail to sell when the story around them is weak. How product marketing bridges the gap between product, sales, and customers.
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Isn't everything in life depends on your bargaining/negotiation skills
In my experience if you want to experience satisfaction or pain, sales is the best game you should play. Different types or stages of negotiation.
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If you are targeting EVERYONE, you are targeting NO ONE
The main rule of Marketing is focus on your customer, aka PAYING CUSTOMER. Marketers, please do spend the most amount of time in creating the right targeting.
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Deadlines and timelines: the ultimate spice of life.
PMs want features to be implemented in the product YESTERDAY and they run behind Tech Teams to deploy those ideas. After all, what's life without a deadline?
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A Weekend Hack That Makes My Week Easier
I'll admit it - I sometimes spend a bit of time on work during the weekend. But here's the thing: it's not about overworking or sacrificing.
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Office Parties: The Most "Fun" You'll Be Forced to Have
Ah, office parties. A quarterly ritual where we all pretend to bond while silently counting down the minutes until we can leave.
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A Spontaneous Getaway to Pondicherry
I had been itching for a getaway for what felt like forever, and the long weekend between October 11th and 13th 2024 was practically calling my name.
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Cricket World Cup 2023 Final
As life continues its relentless pace, the echoes of past sports events still resonate in my mind. Just a day ago, the IPL 2024 auctions wrapped up.
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Marketing: 5 Different Types of Marketing Every Business Must Know
What is the first thing that comes to your mind when you hear the word marketing? It could be commercialisation, exchange of goods and more.
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What is Product Led Growth? How does PLG CRM work?
A business model known as a "product-led growth strategy" uses the product as the primary engine of client acquisition, conversion and expansion.
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5 Ways How CRM helps SaaS Businesses with Growth. A SMART Approach
The software industry and the methods used to promote it have changed over time. The current sales procedure is difficult - here's a SMART approach.
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Growth Hack: How to enable faster loading of your webpage/landing page on a mobile device?
Accelerated Mobile Pages (AMP) is an open-source standard that allows you to create web pages that load quickly on mobile browsers.
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How Cognitive Bias affects User Behavior?
Have you ever installed an APP and uninstalled it just because it had a long process of onboarding? Or too much information was asked upfront?
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Have you ever tested any idea or Hypothesis?
In a highly dynamic and fast-paced startup ecosystem, it is very important to try and test the growth hacks/ideas - and that too at a high pace.
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How do you end up SPENDING More?
What makes you spend more on any product/service? In the current world, Selling Price ≠ Cost Price + Profit. Read this post to understand why.
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Which is a better business magazine? Forbes or Fortune?
Which magazine is better - Forbes or Fortune? Why read both of them? Here's my observation and answer.
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Don't think about Material things
I got a notification from Google Photos about my picture being taken 8 years ago, dating back to 22nd March 2014. I was a novice with so much to learn.
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