Projects
Strategy teardowns, launches, AI-assisted builds, and passion experiments - selected work across product marketing, growth, and beyond.
Deal Decoded
Launched Deal Decoded to turn closed-won deals into structured sales assets, helping revenue teams sell with credibility and accelerating pipeline progression through real customer stories.
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Industry Thesis Library
Built a centralized Industry Thesis Library for WebEngage, codifying industry-specific GTM assets, buyer personas, and sales narratives that improved conversion by 35% and shortened sales cycles by 22%.
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ExoML
Launched ExoML as Exotel's programmable voice infrastructure layer for AI-powered communications, influencing ₹2 Cr+ in pipeline and expanding the platform beyond CPaaS.
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StreamKit
Positioned StreamKit as the bridge between legacy contact centers and Voice AI, bundled with AgentStream to unlock ₹10 Cr+ in enterprise pipeline and ₹3 Cr+ in influenced revenue.
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Digital Voice
Launched Digital Voice to bring app-native, WebRTC, and privacy-first voice experiences into enterprise digital journeys, generating ₹8 Cr+ pipeline in two quarters.
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AgentStream
Repositioned a legacy voice streaming infrastructure product into an AI-native infrastructure offering for Voice AI agents, then launched it across a multi-channel GTM campaign.
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RCS Repositioning and Launch
Repositioned RCS from 'enhanced SMS' to a cost-effective WhatsApp alternative, launched a cost calculator, and built a multi-channel GTM engine that grew pipeline by 35%+.
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Acquisition Strategy
Acquisition strategy for a leading generic pharmacy - channels, referral loops, advertising scripts, and product integrations to build trust and drive growth.
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Engagement & Retention Strategy
Engagement and retention strategy crafted for Spotify in India - built around its recommendation engine, personalization, and freemium experience.
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Monetization Strategy
Monetization strategy for Netflix in India - pricing, willingness-to-pay, substitute pricing, and a recommendation for an ad-supported tier.
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Onboarding Strategy
Onboarding strategy for Cashify - ICP, jobs-to-be-done, activation hypotheses, and the metrics that matter in a price-sensitive, low-loyalty market.
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