Have you ever installed an APP and uninstalled it just because it had a long process of onboarding? Or too much information was asked while onboarding?
Have you ever experienced a seamless onboarding Ex- You have to just enter your mobile number, OTP is auto-populated and BAM you are on the main screen of the product
Many tech products still repeat the common mistakes for user onboarding and some great companies have nailed it with their exceptional UI, UX, and knack for usersโ psychology.
What differentiates them?
What makes one company onboard the user seamlessly?
What forces users to leave midway?
Read this post to know more:
There lies a fundamental error with cognitive biases:
๐๐ก๐๐ญ ๐ข๐ฌ ๐๐จ๐ ๐ง๐ข๐ญ๐ข๐ฏ๐ ๐๐ข๐๐ฌ ๐ง ?
Cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them that affects the decisions and judgments that they make. The human brain is powerful but subject to limitations.
๐๐จ๐ฉ ๐๐จ๐ ๐ง๐ข๐ญ๐ข๐ฏ๐ ๐๐ข๐๐ฌ๐๐ฌ ๐ฐ๐ก๐ข๐๐ก ๐๐๐๐๐๐ญ ๐จ๐ง๐๐จ๐๐ซ๐๐ข๐ง๐ :
๐๐ซ๐จ๐ ๐ซ๐๐ฌ๐ฌ๐ข๐ฏ๐ ๐๐ข๐ฌ๐๐ฅ๐จ๐ฌ๐ฎ๐ซ๐: Users are less overwhelmed if they are exposed to complex features at a later stage. Ex: A fintech company asking for PAN and other information after a seamless onboarding, only after a user has made their mind to invest in Financial instruments
๐๐ข๐๐คโ๐ฌ ๐๐๐ฐ: More options lead to more confusion and more time is consumed in taking decisions. If you overload the screen with options and numerous features, it will confuse the visitors, keep it simple. Ex: Check out the pricing plan screen on Netflix
๐๐๐ฌ๐ญ๐ก๐๐ญ๐ข๐-๐๐ฌ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐๐๐๐๐๐ญ: An aesthetically pleasing design creates a positive response in peopleโs brains and leads them to believe the design works better. Ex: Zomato, Cred, Dunzo they have nailed it
๐๐๐ข๐ ๐๐ซ๐ง๐ข๐ค ๐๐๐๐๐๐ญ: People remember uncompleted or interrupted tasks better than completed tasks. Ex: Unable to apply a referral code or coupon code
๐๐๐ค๐จ๐โ๐ฌ ๐๐๐ฐ: Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.
Which other cognitive biases have you observed? Leave a comment below
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