The main rule of Marketing is focus on your customer, aka PAYING CUSTOMER
Marketers, please do spend the most amount of time in creating your Ideal Customer Profile- ICP
To do that, ask questions:
- Who would pay for this product right now? (Ideal buyer with high intent and ability to pay)
- Who gets the maximum benefit out of this product? (Someone for whom the product is a direct best fit to solve their problem)
- Where can I reach them? (Marketing Channel, In person meetings, Events)
- Where does my prospect spend the most time? (Digital or Offline, Digital ads or Out-of-Home ads)
- Which other similar products does my prospect use? Or where do they spend their money (To understand possible integrations or line of growth)
Using above information prepare a detailed ICP (reference below)
Persona- CDO
Company stage- Growth
Size- Mid size with 400 employees
Revenue- $20 Mn
Budget- $5K
City- Bangalore
Marketing channel to target- Email, LinkedIn Ads
Active on- LinkedIn, Email
ICPs go even deep and I have seen 2 pages of documents just to craft ICPs.
Clearer the understanding of your ICP, Better the Marketing campaigns.
If you wish to read it on LinkedIn, here is the link: LinkedIn
Cheers!
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